Real Estate CRM
Never lose a property lead again — AI-prioritised pipelines, automated follow-ups and site-visit tracking built for real estate sales.
Trusted across industries
About RE-CRM
Real Estate CRM by MMT Softtech is a focused sales acceleration tool for developers, brokerages and channel partners whose growth depends on converting property enquiries into site visits and bookings. Most real estate teams lose 30–50% of leads to sheer process gaps: enquiries from 99acres, MagicBricks, Google and Facebook land in different inboxes; agents cherry-pick fresh leads while older ones rot; follow-ups depend on memory; and managers discover pipeline problems only in month-end reviews. Generic CRMs don't help because they don't speak real estate. This CRM does. Every lead from every source lands in one de-duplicated pipeline with project and budget context. AI scores each buyer's intent and suggests the next best action; automated cadences send brochures, reminders and WhatsApp nudges; site visits are scheduled, confirmed and followed up systematically; and negotiations, unit holds and bookings are tracked to closure with full audit history. Managers finally get truth: source-wise conversion, agent-wise response times, stage-wise leakage and revenue forecasts driven by live pipeline data. Marketing learns which campaigns produce bookings — not just clicks — and reallocates budget with confidence. Lightweight enough for a five-person brokerage, structured enough for a hundred-agent sales floor, and priced for Indian real estate businesses, it deploys in days and pays for itself with the first saved booking.
Problems We Solve
Leads scattered across portals, ads and phones Agents forget follow-ups; old leads rot No systematic site-visit scheduling and feedback Managers lack real conversion visibility Marketing spend not linked to bookings
Key Benefits
All lead sources in one pipeline AI intent scoring & next-best-action Automated WhatsApp/email cadences Site-visit scheduling & feedback loop Source-to-booking attribution Live team performance dashboards
Why Choose Us
Unlike generic CRMs, every screen here is built for property sales — projects, units, budgets, site visits and CP attribution are first-class citizens. MMT Softtech delivers fast onboarding, WhatsApp-native automation and AI that tells agents exactly whom to call next.
Powerful Features
Omni-Source Lead Capture
Auto-import leads from portals, Google/Meta ads, website, IVR and walk-ins into one de-duplicated pipeline.
Complete Modules
Lead Inbox
Unified capture with source, project and campaign tags.
Pipeline Management
Kanban stages from enquiry to booking with SLAs.
Activity & Tasks
Calls, meetings and to-dos with reminders.
Site Visits
Scheduling, feedback forms and conversion tracking.
Communication Center
WhatsApp, email and SMS with templates.
Projects & Units
Project catalogs with pricing and availability.
Quotes & Cost Sheets
Instant cost sheets with offers and charges.
Bookings
Token/booking records handed to post-sales.
Channel Partners
CP directory, lead protection and payouts view.
Campaign Tracking
UTM-level attribution to visits and bookings.
Automation Studio
No-code triggers, cadences and assignment rules.
Team & Territory
Round-robin or rule-based lead distribution.
Reports & Analytics
Funnels, sources, velocity and agent metrics.
Data Import/Export
Excel imports and scheduled report exports.
Roles & Permissions
Granular access with lead-visibility controls.
Built for Scale
Platforms
Deployment
Integrations
Security & Compliance
Technology Stack
Frequently Asked Questions
Book a Free Demo
See Real Estate CRM in action. Our team will walk you through everything and answer all your questions.
- Personalized product walkthrough
- Pricing & deployment guidance
- No obligation — 100% free